Citi Simplicity®: Erica vs. The Rough Day. Video. CITI, May 15, 2013. YouTube. Also here.
“Erica” is portrayed by 29-year old Puerto
Rican actress and model Melissa Marty, who won Univision’s Nuestra Belleza Latina (Our Latin Beauty) reality show contest in
2008. Marty has been promoted by Glaudi fashion as “the modern Latina of today.”
“Erica” in the Citibank commercial shows
the take charge Jacksonian side of Melissa Marty.
