CEO Daniel Birnbaum stands next to Palestinian and Jewish employees, February
2, 2014 [photo credit: Elhanan Miller/TOI].|
At SodaStream, Palestinians hope their bubble won’t burst. By Elhanan Miller. The Times of Israel, February 3, 2014.
Seeing SodaStream for myself. By Simon Plosker. The Times of Israel, February 3, 2014.
Demonizing Israel; Demonizing ScarJo. By Jonathan S. Tobin. NJBR, January 28, 2014. With related articles and video.
A manual worker at the settlement-based factory that sparked the Scarlett Johansson controversy, Nahida Fares of Ramallah earns triple the pay of her husband, an officer in the PA.
MISHOR ADUMIM, West Bank — The SodaStream factory, situated just off the highway leading down from Jerusalem to the Dead Sea, was abuzz on Sunday with journalists from across the globe trying to get a glimpse of the action.
When asked about the effect of the BDS campaign on SodaStream’s business, Birnbaum pointed to 30-40% growth over the past five years. The people who pay the price for boycotts are the Palestinian workers themselves. Some Scandinavian countries have demanded that their SodaStream products be sourced from elsewhere, instead preferring that they get their goods made in that beacon of human rights, China. Were it not for a boycott like this, the Mishor Adumim factory would employ more Palestinians.