Oxfam is Wrong on Israel. By Michael Curtis. American Thinker, February 1, 2014.
Demonizing Israel; Demonizing ScarJo. By Jonathan S. Tobin. NJBR, January 28, 2014.
Of all the possible defenders of the Israeli town of Ma’aleh Adumim, a burg of 40,000 located five miles east of Jerusalem’s Western Wall, a gorgeous worldwide movie star is hardly the most likely candidate. But there was Scarlett Johansson, the 29-year-old screen and stage actress, vigorously doubling down on her decision to sign on as a spokesperson for SodaStream, a do-it-yourself-soda company headquartered in Israel, and to appear on its behalf in a provocative ad during this Sunday’s Super Bowl.
I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.
Sure enough, in addition to the 500 Palestinians employed in the factory, 400 Arabs from eastern Jerusalem and hundreds more Jewish residents, Israeli citizens all, work there side-by-side. The facility also includes a mosque and a synagogue, prompting the head of one left-wing, pro-Israel American organization to praise the company for “making real efforts to engage the Palestinian workers with fair wages and in management positions.”
as part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive.
It’s difficult to improve upon that formulation, and perhaps the boycott movement underestimated not only Johansson’s eloquence and commitment to her beliefs, but the actual justice of those beliefs and how they resonate with Israelis, Americans, and the Arab world alike.